Google includes Rich Snippets as a Google Search Ranking Factor, releases ten videos on Rich Snippets.
Google’s rich snippets are special markups used by webmasters to enhance the Google search results. They often take a while to show up in the search results, and often lead to webmaster confusion on if there are issues with the markup used or just a delay on Google’s side.

Everyone is looking for an edge in the search engines. We got that. Rich Snippets really do matter and it is obvious to us when we ourselves are looking for a certain information online. With limited time to scan through each website and by just scanning through the rich snippets instead we tend to choose those that offer relevant and all-inclusive information.
So, it literally means that even if you gain Google No. 1 position for a particular keyword, unless you have a rich snippet that spells relevance and engages curiousity, the probability of your target searcher turning into a web visitor reduces considerably and there would be no question of positive conversion rates. For now, lets call the number of visitors skipping your website search appearance as pre-bounce rate and you certainly do not want this number to increase as it is as damaging as the bounce rate on your website.
Probably one of the most effective ways to build a sound website foundation is to follow some of the suggestions Google offers to everyone. You might say, if everyone is doing it then we all look alike so how does that help? Well, it’s simple. Not everyone does the basics well. And if Google is going to give you information in a quick 10 video series about rich snippets why not take the time and the advice and put it to good use?





