Web analytics firm comScore reveals iPads are driving more web traffic in the U.S. than iPhone. According to data collected in the month of August, about 6.8 percent of U.S. web traffic are from smartphones and tablets. The firm says further that two-thirds of smartphones and tablets traffic comes from iPads, which is 97.2 percent of the tablet traffic.

comScore adds, 46.8 percent of the traffic were from iOS devices, and the iPhone’s traffic share was 42.6 percent. The total share of traffic originated from iOS was 58.5 percent.

The August data also reveals that 54.7 percent of the tablet owners were male, and about one-third of it were between the age group of 25 and 34. It further said that about fifty percent of the tablet owners were members of households and their annual earnings were over $100,000.

For what the tablet owners are using the device is to be taken note of. About sixty percent of them used the device for accessing social networking sites, and about 25 percent of them used it for reading news on a daily-basis almost.

Shopping was also considered as a good pastime for the tablet owners in the month of August. About 56 percent of them searched for product or price information from online stores, and about 54 percent of the owners read reviews and ratings. More to this, almost fifty percent of tablet owners also purchased items on the device.

According to ComScore, the two primary factors of increased popularity of tablet computers are the growing availability of mobile broadband and Wi-Fi in the U.S. It said more than one-third of the mobile traffic came from Wi-Fi network.